fashion brand bread bags and pancake purses by chloe wise

fashion brand bread bags and pancake purses by chloe wise
(above) american classic, 2015
8″ × 8″ / oil paint, urethane, and hardware
all images courtesy of chloe wise

chloe wise: pissing, shmoozing, and looking away
division gallery, montreal
now through may 2, 2015

the duality of the word consumption — defined as both an indulgence of food and a surplus of spending — is a starting point for chloe wise‘s artistic interests. the canadian-born, new york-based creative toys with themes of luxury and consumerism by recreating some of the fashion industry’s most emblematic merchandise with food.

purses, backpacks, handbags and totes by the likes of prada, chanel and louis vuitton are reimagined in pancake, toast, bagel and bread form – gooey grilled cheese sandwich triangles make up the plush pattern of a prada purse; silver dollar pancakes sticky with syrup stack up to make a chanel shoulder bag; a whole loaf of poppy seed challah bread is imagined as a leather strapped backpack. cast in urethane and intricately painted with a hyper-realism that constitutes a trompe l’oeil effect, wise recontextualizes the pricey products as art objects instead of purchasable goods, where food and fashion are rid of their value and become solely symbolic of the frivolity of excess.

pancakes no. 5, 2015,
14″ × 12″ / oil paint, urethane, and hardware

moschino english muffin, 2015
6″ × 4″ / oil paint, urethane, hardware, and leather

bagel no.5, 2014
oil paint, urethane, sesame seeds and found hardware

ain’t no challah back (pack) girl – chanel, 2015
13″ × 7″ / oil paint, urethane, and hardware

earl of sandwich, 2015
oil paint, urethane, hardware, leather

PB & J LV, 2015
6″ × 11″ / oil paint, urethane, and hardware

bagel and locks, 2015
5″ / oil paint, urethane, hardware, and fur

ain’t no challah back (pack) girl – prada, 2015
13″ × 7″ / oil paint, urethane, and hardware

belgian moschino waffles, 2015
6″ × 6″ / oil paint, urethane, and hardware

sculptural process