peddy mergui extends luxury brand lines to food packaging
peddy mergui extends luxury brand lines to food packaging peddy mergui extends luxury brand lines to food packaging
apr 23, 2014
peddy mergui extends luxury brand lines to food packaging



peddy mergui extends luxury brand lines to food packaging

(above) salami by louis vuitton
all images courtesy of peddy mergui

 

 

 

 

israel-based artist peddy mergui has envisioned a series of food packaging, extended from the lines of luxury brands. the exhibition ‘wheat is wheat is wheat’, currently presented at the museum of craft and design, san francisco through june 15th, 2014, displays the collection of crafted boxes, containers and cases, each bearing a familiar trademark of a well-known brand. nike, tiffany, gucci and apple — to name a few — are logos featured on the packs, which are aesthetically described by visual elements and characteristics appropriate to each label; for example, fruits are contained in geometric and angular grey crates, emblematic of the nike brand.

peddy mergui extends luxury brand lines to food packaging
salami by louis vuitton is wrapped in the trademark LV print

 

 

‘the various exhibits combine shapes and images from the world of consumption with concepts from the field of consumer ethics.’ mergui describes ‘they serve to highlight both the contentious, potentially arbitrary connection that products have to packaging, and the ethically challenging conditions in which designers are asked to operate. using humorous, yet provocative undertones, wheat is wheat is wheat will leave you with more questions than answers – particularly on your next trip to the supermarket.’

peddy mergui extends luxury brand lines to food packaging
yogurt by tiffany&co

peddy mergui extends luxury brand lines to food packaging
detail of 3% natural yogurt packaging

peddy mergui extends luxury brand lines to food packaging
gucci pickle containers

peddy mergui extends luxury brand lines to food packaging
the cans’ colors are emblematic of the gucci brand

peddy mergui extends luxury brand lines to food packaging
apple milk

peddy mergui extends luxury brand lines to food packaging
stark white and grey boxes mimic the apple brand’s aesthetic

peddy mergui extends luxury brand lines to food packaging
fruit containers for nike

peddy mergui extends luxury brand lines to food packaging
geometric and angular packaging holds each fruit

peddy mergui extends luxury brand lines to food packaging
flour by prada

peddy mergui extends luxury brand lines to food packaging
flour by prada

peddy mergui extends luxury brand lines to food packaging
easter eggs by versace

peddy mergui extends luxury brand lines to food packaging
eggs are wrapped in the trademark versace seal

 

[h/t] fast co.create

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