‘technology’ wireframe by yorgo touplas
as part of their campaign to celebrate their first compact city car, the evoque, range rover enlisted four
parisian artists to create wireframe art representing the main strengths of the urban vehicle. the temporary
pop-up street installations, located at key parisian landmarks including the centre pompidou and palais de tokyo,
are created by: andré (aka monsieur A), JCDC (jean-charles de castelbajac), surface to air and yorgo touplas.
the brand has worked with these artists to develop artworks which are influenced by the evoque and the city of paris.
each of the wireframes were built using computer data which was sent to a supplier who constructed the
forms out of steel rod. the four individual installations focuses on the following themes: luxury, design,
sustainability and technology, conveying the key aspects of the car to the public.
situated against the backdrop of the centre pompidou
touplas’ (founder of alternative motoring magazine intersection)
installation was located outside the
centre pompidou. responsible for expressing the range rover evoque’s
‘technology’, he constructed a piece
consisting of strips of light representing the car’s high levels of
testing. in particular, the bright neon lines are
meant to represent the flow of air over the vehicle.
‘design’ wireframe by andré
artist andré (aka monsieur A) deals with the ‘design’ aspects of the evoque in his wireframe, displayed at palais de tokyo.
‘I have reinterpreted the idea of customization with a series of rims that you might see on the streets of paris in 2015.’
– andré, graffiti artist and nightlife entrepreneur
3/4 view of andré’s car
‘sustainability’ wireframe by surface to air
‘sustainability’ was the theme of multidsciplinary creative company, surface to air‘s (jérémie rozan and
santiago marottoinstallation) installation, located outside the musée de arts et metiers. they arranged their wireframe
on broken parisian tiles and sculptural pieces, a kind of way of symbolizing the car emerging from the city of paris.
‘luxury’ wireframe by JCDC
JCDC‘s (jean-charles de castelbajac) ‘luxury’ evoque wireframe outside the palais de tokyo.
‘my representation of luxury references grace, intimacy and protection. this is a concept frequently related to
the pleasures of enveloping oneself in a garment and my work with bespoke and couture fashion.
similar to luxury clothing, this installation reflects a graceful protection.’
– JCDC, french fashion designer and artist
‘luxury’ evoque at the place vendone