raul lemesoff turns a ford falcon into a tank-shaped traveling library

mar 04, 2015

raul lemesoff turns a ford falcon into a tank-shaped traveling library
all images courtesy of 7UP

in celebration of world book day on 5th march, 7UP has teamed up with buenos aires-based artist raul lemesoff in the creation of ‘weapons of mass instruction’, a traveling library that tours argentina in the shape of a tank. the ongoing project, which lemesoff has built upon throughout the last few years, sees a 1979 ford falcon transform into a military-style vehicle, with a rotating upper chamber and pseudo-barrel. although the tank may look militant, it has a very serious function of peace — lemesoff tours through argentina’s urban centers and rural communities, offering free books to anyone interested. around 900 books fit on the car’s built-in shelves, with a varied collection of poetry, novels and biographies.

the creative collaboration with 7UP is in continuation of their ‘feels good to be you’ campaign, which seeks to celebrate originality, wit, and unmistakable authenticity. take a look at the video below to watch the eccentric artist build his mobile machine in the studio, then hit the streets to — literally — spread the word.

7UP celebrates #FeelsGoodToBeYou campaign with raul lemesoff’s ‘weapons of mass instruction’

raul lemesoff traveling library weapons of mass instruction
the artist hands out books to passersby

raul lemesoff traveling library weapons of mass instruction
members of the community take books from the built-in shelves

raul lemesoff traveling library weapons of mass instruction
lemesoff tours through argentina in his traveling library

raul lemesoff traveling library weapons of mass instruction
the reconfigured car drives through the streets and urban centers

raul lemesoff traveling library weapons of mass instruction
nearly 900 books fit in the compartments

raul lemesoff traveling library weapons of mass instruction

nina azzarello I designboom

mar 04, 2015

Voilà la seule arme qui viendra à bout de Daech et de tous les obscurantismes.
L’arme “d’instruction massive” comme dit le garçon…

Lionel Roudet says:
Mar 04, 2015

Reply
In addition, to understand the symbolism, “green ford falcon” ( 1979 ) was the vehicle most used by paramilitary repressors of the genocidal dictatorship in Argentina 1976-1982.

NN says:
Mar 06, 2015

Reply
Armed with books

Cindy says:
Mar 20, 2015

Reply

name (required)

e-mail (will not be published) (required)

comments policy

LOG IN VIA

designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.