seletti, gufram and TOILETPAPER at art basel miami

art basel: lavishing, provoking and eerily sexual, TOILETPAPER‘s ‘maze of quotes’ installation takes over the fondation beyeler exhibition venue at this year’s edition in miami beach. conceived by maurizio cattelan and pierpaolo ferrari from TOILETPAPER magazine, alongside italian brands gufram and seletti, the project includes three incredibly surreal settings adorned with colorful wallpapers, furniture, chandeliers, tin pots, gold drapes and paper toilets. 

‘maze of quotes’ is a site-specific project conceived for the fondation beyeler at art basel in miami beach from december 1-4, 2016.
image © adam reich 

exhibited at the fondation beyeler booth at art basel miami, the creative genius of artists cattelan and ferrari has found in gufram an outstanding partner to produce unconventional furniture, reinterpreting the irreverent pop spirit of radical design in a contemporary key. seletti‘s collaboration with the artists has managed to augment that fantastical and hyper-colored setting with a series of unconventional home objects. from tin tableware, mirrors, porcelain plates, coffee tables, pillows and umbrellas, the ‘seletti wears TOILETPAPER’ collection offers an unexpected twist to historic styles and use of materials.

seletti, gufram and TOILETPAPER
image © designboom

all in all, the ‘maze of quotes’ installation is a colorful explosion of consumerism, sexuality, seduction and fantasy — totally bringing the visitors in a state of visual hype and odd nostalgia. as italian art curator and writer francesco bonami puts it ‘the installation is the lost-and -found counter of imagination where black and white and minimalism have been banned for good’. 

seletti, gufram and TOILETPAPER
image © designboom 

image © designboom

image © adam reich 

image © designboom 

image © adam reich

image © adam reich 

image © adam reich

image © adam reich