tom davie considers packaging design with bottled food
all images courtesy of tom davie
many foods we eat — from macaroni and cheese to baked beans — can be found cased in boxes and cans, the contents invisible to the everyday consumer. artist and designer tom davie emphasizes the obscurity regarding what’s actually inside by instead making their packaging transparent and containing them in a glass canister. ‘bottled food’ brings a slightly sickening insight into our popular supermarket finds, exposing the reality of their typically unseen ingredients and contents. a bottle of bush’s brand onion baked beans looks much more unappetizing when we’re able to see the swampy brown liquid they’re submerged in, and the bubble-gum pink slush that is the popular potted meat looks nearly inedible. in the process, davie repackages the food products using the original contents and prepares them for consumption.
kraft macaroni & cheese
bottled trix cereal
spaghetti-o’s can be seen through the transparent bottle
potted meat in a bottle
the collection of bottled food