tord boontje: the enchanted tree for perrier jouet
original content
mar 23, 2013
tord boontje: the enchanted tree for perrier jouet



‘the enchanted tree’ for perrier-jouët by tord boontje
image © angela moore

 

 

 

combining both aesthetics and functionality, ‘the enchanted tree’ reinvents the experience of champagne drinking, in which each user selects a flute from the tree. developed by dutch designer tord boontje as a collaborative effort between perrier-jouët , the experience reinterprets nature to create a fairytale in honor of spring – with floral forms flowing through a golden tree. debuting at the saatchi gallery in london, the unique champagne service is made of suspended branches that can be used to hang the six perrier-jouët flutes at the base of an ice bucketto preserve the champagne’s temperature.

 

 

with an aesthetic nod to the art nouveau movement, ‘the enchanted tree’ applies a naturalistic approach to forged steel, while balancing hand-worked craftsmanship to the piece. each one of the leaves are individually soldered by a french metalsmith and the petals lacquered in white. describing his work, tord boontje explains: ‘I wanted to create a functional  object that evokes emotions and dreams. here, utility is beautiful and beauty has utility’.

 

 


‘the enchanted tree’ reinvents champagne consumption by changing  the relationship between receptacle and art object
image © angela moore

 

 


art object becomes experience and is filtered through an abstraction of nature
image © angela moore

 

 


the unique champagne service is made of suspended branches that can be used to hang the six perrier-jouët flutes
image © angela moore

 

 


tord boontje with his naturalistic forms
image © angela moore

 

 


a model of the tree showed an early concern for organic curves
image © angela moore

 

 

each one of the leaves are individually soldered and the anemones lacquered in white
image © angela moore

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