in india, people often face situations where they are asked to pay bribes for public services that should
be provided free. in response to this the organization 5th pillar has begun to distribute zero rupee notes
in the hope that ordinary indians can use them as a means to protest bribe demands by public officials.
‘vijay anand, 5th pillar’s president, says it works not because bribe-takers are fooled into thinking
the money is real, but because bribery is a crime in india, even though it’s so widespread, and most
officials are only comfortable asking for bribes when they know they won’t get caught. a powerful little
piece of graphic design, the zero-rupee notes diffuse the crime by acknowledging it.’