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 BECK' S PRIZE design a key and what it opens --- title: hands # : 1495 simone ceron from italy  designer's own words: Subject of the work develops in a sort of working out of the Beck's slogan 'LIVE OR EXIST : YOU HAVE THE KEY'. It turns into 'YOU ARE THE KEY' emphasizing the ideal centrality of Man (the Beck&Mac226;s consumer), and of hands as the absolute key to open a precious casket: the new Beck&Mac226;s bottle. This concept reaches concrete form in an aluminium-made bottle so similar to a tin that it can be opened employing the same system and using only the hands. The bottle offers also the possibility to be ink printed with any kind of graphics. --- back - back to the index page - ---  ------- monthly designboom newsletter ------- ------- ? comments and contact us ? ------- 
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