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 BECK' S PRIZE design a key and what it opens --- title: o. you ! open yourself # : 302 jose luis casamayor from spain    designer's own words: O.you ! is a product created in order to make easier the exchange of information between people. The human being, as individual, has not to find “a certain type of key” to open “the doors”, but to find out the right lock for himself (key), that is, the person is always the key who open every single door, and the people´s aim is to find out the right lock for the right moment.Thus, in this case, the person would be the key who shapes the fabric (of the garment) and the concept of communication (lock). O.you ! allows the person to personalize the garment (with her/his tel.number) and to open the communication´s doors... --- back - back to the index page - ---  ------- monthly designboom newsletter ------- ------- ? comments and contact us ? ------- 
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