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BECK' S PRIZE

design a key and what it opens

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title: smart key
# : 515
reid bayly + jayn mcintosh from canada


designer's own words:
This sleek, multi-purpose key contains a smart card and bottle opener and is small enough to carry with ease.
The smart card can equip the key with data storage properties, access card potential, point storage, or
marketing potential through frequent buyer rewards. The chip pivots into the side groove of the key
for protection and storage. The classic key icon on the opposite end functions as a lever-style
bottle opener and references the Beck's brand.





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