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 BECK' S PRIZE design a key and what it opens --- title: sticker vision # : 660 thomas grimer, yvonne li, christian bourke, ben kilby from uk   designer's own words: We&Mac226;ve reinterpreted the brief and looked at it from a fresh angle. Why represent Beck's? We see Beck's as a liquid key&Mac226; releasing the drinker from inhibitions and opening&Mac226; them to see a new perspective.Referencing Beck's own advertising campaign, which established the famous green bottle as the main asset, we have taken it a step further. Once the beer has been drunk, users look directly through the bottle&Mac226; and can see Beck&Mac226;s street &Mac246; a different way of seeing Beck's in your life. The installation is a holistic Beck's experience&Mac226; which encourages user participation and interaction with the brand. --- back - back to the index page - ---  ------- monthly designboom newsletter ------- ------- ? comments and contact us ? ------- 
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