presents:

BECK'S PRIZE II COMPETITION


C A L L - F O R - E N T R I E S
designboom presents 'BECK'S PRIZE II' on-line competition.
participation is open to all young architects, designers,
creative people (age 18 - 40) from every country in the world,
- free registration required.


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01 - the subject of the competition is
‘your Beck's outlet ’
create your very own scenario!
your Beck's outlet design should be just like you,
with free self-expression and flexibility in different situations,
changeable, international.  that's why there are no limits,
let your imagination and creativity roam free...

while designing your Beck's outlet
- a modern atmosphere where beer is primarily served -,
which encourages interaction and socialization, keep in mind:
free up your creativity;
free up your style;
free up your dreams;
and design your ideal place where you can sip Beck's beer!

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02 - outlet characteristics (BECK's own words)
we ask you to create your Beck's outlet of 200 square metres (10mtx20mt).
an outlet with many functions, it can be used in different ways:
from a nightclub to a multifunctional creative laboratory which can host exhibitions.
your Beck's bar - where mainly beer is served and where it is easy to socialize,
have fun, make new friends... - is an environment which reflects Beck's world:
drinking a beer in a world of sociability and good cheer.  
while drinking a Beck's you're making a choice, you stand out from the crowd  
(a Beck's drinker knows what s/he wants, s/he is a glamorous, trendy, cutting-edge person...).
create your very own scenario - every design has to represent a mental state
and the type of person who frequents your bar.
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the young people we are talking to, are in a point in their lives where they are increasingly
aware of a choice they have to make:
they can exist, getting by, going along, following the formula or they can live.
that choice, actively choosing to live, that’s what authentic freedom is all about.
at the heart of this proposition is a strength of character, that is shared by both
Beck’s and people who drink it.
Beck’s is real authentic german beer with a fresh full-body taste.
drinking it is definitely a conscious decision as is living a truly free self-determined life.
answering life’s call is about being confident, having courage, having character,
and having fun. it’s about being clever, spontaneous, and refusing to spend your life
wondering what if? they are standing on a threshold looking up to the future
and they have a choice to make: live or exist.
it’s really simple.
live or exist. you have the key.
see the Beck's mood on http://www.becks.it

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essential required elements your project should contain:
- a large, 8 mt. counter;
- lamps;
- tables and chairs;
- entry way;
'- eye catching' internal luminous signs;
- elements that make it clear that it is a Beck’s bar (brand logo etc.);
please add a general aerial view and a view from the entrance
to your presentation.

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every design has to have an area dedicated to the brand logo:
the key (brand magnifier)
download the beck's logo




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03 - awards
- a first prize will be awarded EURO 5.000 + supply of BECK'S beer for 1 year (1 bottle / day) +
travel and accomodation costs paid (EURO max 1.000) for attending the next milan design week, april 13 - 18, 2005
(... and there might be the possibility that the winning project becomes a real Beck's bar).

- the jury will also award 2 honorable mentions of EURO 1.000 each + 24 beck's beer bottles each +
travel and accomodation costs paid (EURO max 1.000 each) for attending the next milan design week, april 13 - 18, 2005
(... and there might be the possibility that a few images are used for Beck's communication campaigns (i.e. journals or promocards).

- winning entries and shortlisted works will be shown at the next milan design week, april 13 - 18, 2005.
a catalogue of the design competition including the winning entries and the shortlisted works will be printed and distributed.

and as always… designboom will publish an exhaustive results report.




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04 – the jury is composed of
aldo cibic, designer/architect.
stanislas gokelaere, former general manager of interbrew italia;
luca trazzi, designer/architect;
oliviero toscani, photographer;
(and of course... the jury decision is unquestionable)




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05 - design criteria
the jury will award designs which are innovative in terms of their concepts and their formal solutions.
the competition will provide participants with the opportunity to explore design freedom and to apply
their inspirations to the Beck's bar. this project requires imagination, creativity and great design skills.
projects should not be currently in production,




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06 – registration deadline
application registration will be accepted through december 10, 2004.




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07 - registration
registrations are open now, please fill in the form.
 teams register with one name only
(only when submitting works you should add all team member’s names).
there is a maximum enrollment, registration may close prior to that deadline.
! register here !




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08 - submit your entry / entries
whether you're an individual or group, you can submit max.3 works.

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we invite you to use our new on-line publishing system
which allows all designers to publish their projects directly on our server,
making the jury process faster and more transparent.
as the designer, you can publish, verify and modify the lay-out of your page.
the new system will allow a larger number of designs to be visible to the
designboom public, thus giving designers greater visibility.

you will be requested to supply:
1 -up to 3 files (images or a composition of more images) of your project.
please note: use only .gif, .jpeg, (72 dpi) max 100 kb each file.
image size max 600 (width) x 700 (height) pixels.
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if you are not able to reduce the size of your file please see
the tutorial on how reduce the size of your file with photoshop.
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- the original high-resolution image(s) will be requested if your work
is selected for the exhibition -

2 - explanation of ideas

a brief description of your work, including a description of the background of your
customer's target group with a specific or multi personalities for your Beck's outlet
(english text only, explanation is expected to be concise).

3 - you will be requested to accept the competition guidelines
(competition guidelines:
projects participating to the competition, must be original works.
projects must be free from copyrights and any kind of obligation.
the design shall not in any way infringe any third party’s right,
including but not limited to copyright, logos, trademark, trade names,
or other proprietary rights of publicity or privacy.)
only entries with a declaration of authorship are accepted!

! submit your entry here !


***
designboom's new publishing feature offers you autonomous entry presentation.
this service gives you maximum control on how your ideas will be presented to the jury.
therefore we invite you to join it.
if you are new to digital publishing systems and do not feel confident to publish on your own,
you might wish to send us your entry via email to mail@designboom.com
(please fill in the subject line: Beck's bar competition.)
in any case we accept only entries after previous registration trough this publishing system.




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09 – deadline for submission of entries
works can be submitted through december 22, 2004.




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10 - copyright
any copyrights of the designs/projects will remain the designer´s sole property.
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however
by participating in the competition, the participant authorises BECK & Co.
to option the exclusive use of all the shortlisted designs. this option is valid until december 31, 2006.
Beck & Co. undertakes, in the event that it uses one of the designs submitted to the contest wholly
or in part, to pay a forfait fee of EURO 1.000 to purchase the rights for an exclusive use with no time limitation.
In this case the participant (designer of the shortlisted entry) cedes the exclusive rights to Beck & Co,
who can :
reproduce the idea wholly or in part;
publicize the idea;
use the idea for any and every commercial use;
make a profit using the idea.
the designer(s) of the winning project and the 3 honorable mentions cede the exclusive rights to Beck & Co.
waiving compensation other than the award prize.
partecipants of the Beck’s Prize are aware that the Beck's registered mark
is of exclusive property of the Beck's with every consequence of law.
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and,
by participating in the competition, all participants authorise designboom and BECK & Co. to publish
and exhibit all the designs (including project data submitted) – waiving compensation –
at exhibitions and events linked to the competition communication, and/or to use them in any publications
that the organizers may deem suitable and/or necessary.


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11 - questions?
inquiries to mail@designboom.com