strategically launched just as the UK smoking ban came in to place, tank‘s series of books designed to mimic cigarette packs.

‘the same size, packaged in flip-top cartons with silver foil wrapping and sealed in cellophane. ‘tank books pay homage to this monumentally successful piece of packaging design by employing it in the service of great literature.’ titles include works from ernest hemingway, franz kafka, rudyard kipling and robert louis stevenson. read more

via: feed me cool shit | thanks to maia