Lexus Design Award 2014
Lexus Design Award 2014


designboom in collaboration with LEXUS present The Lexus Design Award 2014.
Participation is open to professionals, students and design enthusiasts from every country in the world
and only to individuals who have reached the age of majority. Free registration required.
Information on how to enter and prizes form part of the Official Rules,
please read them carefully before entering. Below we summarize the most important steps.


Lexus created the LEXUS DESIGN AWARD, an international design competition,
to help support the next generation innovators who produce "DESIGN" to enrich our world.
The award seeks entries from around the world and opens the call for entries
for the second competition on (Thursday) August 1, 2013.







01- Introduction to the LEXUS DESIGN AWARD

Lexus was launched in the U.S. in 1989 as a premium car brand from Japan.
As a truly global premium car brand with the vision of Progressive Luxury, Lexus has been pursuing
and presenting different values from those of conventional luxury cars. We have been striving not only
to create a more luxurious experience through automobiles, but also to help in solving many issues that
have come along the way. Lexus thinks that "DESIGN" is a process in problem solving and a solution
to shape a better society and future. Lexus is announcing the continuation of the LEXUS DESIGN AWARD
to support future creators who can enrich the world. By providing the opportunity to embody unique ideas,
create and exhibit prototypes through sessions with world-famous designers as mentors, we hope to help
next generation talent flourish. We welcome designers from all fields: architecture, product design, fashion.
We’re looking for "DESIGN" that goes beyond the mastery of shape, form and function, and becomes
a process and solution to overcome challenges.



02 - Theme and Overview of the Award




At Lexus, we spend a great deal of our time thinking about the serious matter of how to improve our designs
and their impact on the world. It is also important that what we produce remains exhilarating for our customers.
Applying our curiosity in a creative manner can result in unexpected innovations that change lives.

CURIOSITY, therefore, is our theme for the second LEXUS DESIGN AWARD, and one that we hope challenges
and inspires this year’s entrants. The application period of the second LEXUS DESIGN AWARD is from August 1st, 2013 at 9:00:00 a.m. GMT and qualifying Submissions must be received by October 15, 2013, 11:59:00 p.m. GMT.




03 - Prize/Benefits


Two First Prize Winners will each receive a mentorship by an acknowledged professional to
develop a prototype of
his/her submitted Work. The Sponsor will cover the prototype
production costs up to 5 million Yen.

Prototypes will be developed through sessions with the mentors.


In addition, the two First Prize Winners plus 10 additional Finalists will receive
a 'Trip Prize' to Milan, Italy during Milan Design Week

(taking place between April 8-13, 2014) and are required to attend the LEXUS AWARD 2014
Exhibition and Ceremony, where the two prototypes, and panel displays for the other ten awarded designs,
will be exhibited.


*The 'Trip prize' includes 1 (one) round-trip between a major airport near Finalist’s home and Milan, Italy
plus accommodation for 2 (two) nights. In the case of individual Entrants, the Winner will be invited.
For team submissions, up to two people will be invited. The Prizes are non-transferable and no cash
alternative is available. Please read full description of benefits in the Official Rules .





04 - Judges and Mentors


The Judges will select 10 (ten) Finalist and 2 (two) Winners from the Entries received.

The Jury is composed of:

- Paola Antonelli, Curator

- Aric Chen, Curator

- Alice Rawsthorn, Design Commentator

- Toyo Ito, Architect

- Birgit Lohmann, Chief editor of designboom

- Tokuo Fukuichi, Lexus International


The 2 (two) First Prize Winners will each receive a mentorship to develop a prototype of his/her submitted Work.

The LEXUS AWARD 2014 Mentors are:

- Arthur Huang, Architect/Engineer

- Robin Hunicke, Game Designer










05- Judging Criteria


The shortlist and the Finalists will be selected on the basis of a design which is
(i) true to the essence of the theme CURIOSITY,
(ii) Consistent with the image of Lexus brand / understanding of the ideas of Lexus "DESIGN",
Uniqueness in interpretation of those ideas.
(iii) Uniqueness of perspective and Originality of solution regarding the theme,
(iv) potential as an actual executable design.


* please note:
The prototypes of the 2 First Prize Winners will be installed and operated by a third party.
As such, the jury will need to select designs that are potentially easy to set up and display.
Please understand that even if an awardee is highly evaluated that awardee may not be
selected for the creation of a prototype if the Work does not meet these conditions.




06 - Registration deadline


Application registration will be accepted by 22:59 (GMT), October 15, 2013.




07 - Registration


Registrations are open now, please fill in the form.
Teams register with one name only - when submitting Works you should add all team member’s names.











08 - Submit your Work / Works


There is no limit on the number of entries per person.
If you are entering more than one Work, please submit each Work separately.
Images and text must be in digital format.
Entries will NOT be accepted via physical delivery.



a. How many image files can I upload?

The Work may be produced in any medium but must be submitted as low res JPEG (JPG) or GIF format.
Up to 6 images can be uploaded (either single or composition images).


All digital image files must be
- 200 KB or smaller (a low-res version of your original Work).
- must be of exact width of 818 pixels / 72 dpi,
- RGB color mode.
- Video upload is not mandatory.
Voluntary addition of max 2 video files (in FLV format only) must be max. 10 MB /each.


Please keep the original high-res Work for publication and exhibition purposes.
You will be requested to provide them only if the Work is among the shortlisted.



b. Explanation
Please provide a brief description of your design.
Let us know about your research and point out the artistic and technological qualities.
You should also consider a broad spectrum of issues that demonstrate and showcase the ways in which
your design can enrich people's lives. Tells us about it.


c. You will be requested to accept the Competition Guidelines and Official Rules
Prior to submitting your Work(s), you will be asked to agree to the Competition Guidelines.
By clicking on the Submission upload button you notify that you have read and understand
Please read them carefully. Below is only a short topic excerpt, in which we remind you that


- the Work may not use any watermarks or artist signatures;


- submitted Work must be original work by the applicant himself/herself. Except for materials
that are in the public domain, each Submission, in its entirety, must be a single work of original
material created by the Entrant, or for which Entrant has all rights required to comply with these Official Rules.


- the Work must not be offensive, defamatory, harmful, vulgar, excessively violent, racially,
ethnically or otherwise objectionable.


- it is important that you keep your design(s) confidential until the results of the Contest are published.
Until the Finalists of the Lexus Design Award are announced, Entrants may not submit
their LEXUS Awards 2014 Entry Work in any other Design Contest (not affiliated with Lexus),
and may not disclose the submitted Work to any third party. (please note the exception:
Entrants may submit the same Work in exclusive domestic Design Contests hosted by Lexus distributors.)


With regard to the submitted work, Toyota Motor Corporation and designboom
shall assume no responsibility whatsoever.









09 – Deadline for Submission of Entries


Qualifying Submissions must be received by October 15, 2013, 11:59:00 p.m. GMT.




10 - Announcement of the results


Finalists and First Prize Winners will be chosen on/or around mid January, 2014, and notified by email
(unless extended deadline).
Finalists' names will be available online at after April 15, 2014.
The shortlist, Finalists and the First Prize Winners will be published on,
Finalists and the First Prize Winners will be published on Lexus official website during/after the
LEXUS AWARD 2014 Exhibition in Milan.




11 - Intellectual Property Rights


All Works submitted will remain the exclusive property of the Entrant.




by submitting the Work(s) to the Contest the Entrant agrees to provide Toyota Motor Corporation
with the right of first refusal to the exclusive use of the Work for commercial purposes. This option is
valid for 12 months after the end of the competition. In the event that Toyota Motor Corporation
exercises the option to use the rights for commercial use (incl. production) on exclusive basis and
for an unlimited period, Toyota Motor Corporation will make private agreement with the Entrant
for the transfer of intellectual property rights.


The 2 First Prize winners and creators of the prototypes agree that they are participating in the
production process in which they will receive advice and inspiration from the Mentors to finish
the creation of prototypes, and that Lexus will disclose the name of the Mentors who worked
with them and will disclose information about the production process in the form of text,
pictures, film etc. when making public announcements about the work.


designboom and Toyota Motor Corporation will have the right to use all of the Works submitted
as part of the Contest, and all images depicted therein, in any promotion or for any non-commercial
purpose. By submitting a Work, Entrant grants Sponsor and Producer the non-exclusive, unlimited,
royalty-free, rights to publish in all media now known or hereafter discovered, and publicly display
all Work for an unlimited period, and worldwide. All Entrants authorise designboom,
Toyota Motor Corporation to publish and exhibit all the designs (including project data submitted and prototype)
– waiving compensation – at exhibitions and events and/or to use them in any publications and
communications that designboom, Toyota Motor Corporation may deem suitable and/or necessary.


designboom and Toyota Motor Corporation will credit the designer's name to properly attribute
authorship of Work and to promote the author adequately. Toyota Motor Corporation will have
the right to apply minor change amendments without damaging the integrity of the artwork
– e.g. add the LEXUS logo and text, reframing, translation, changing colors, cutting the background
or parts of it, etc...


In case designboom, Toyota Motor Corporation wants to bring major changes to the submitted
artwork for publication, designboom, Toyota Motor Corporation will contact the designer and
inform him/her about the use to obtain the designer's consent.



12 - Please read the Official Rules 



13 - questions?
inquiries to <[email protected]> please make sure to write 'LEXUS DESIGN AWARD 2014'
in the subject line (english text only).


14 - Info on LEXUS