comme il faut (as it should be)
is israel's highest-end independent womenswear chain
was launched in 1988 by two friends, carol godin and
sybil goldfinger.
today the company employs 60 women and 4 men.

bait banamal - or ‘house in the harbor’ -
is a retail, gallery and culinary space in tel aviv, israel,
developed by ‘comme il faut’. just a few years old, the
project includes a cafe, restaurant and eight different
retail shops, including ‘comme il faut’ - all in an
architecturally inspired space crafted from wood,
metal and glass.
plus a new wellbeing centre for women has
recently opened. here women can participate in
yoga, excersise classes, massage and relaxation
techniques, manicures, etc. comme il faut are
encouraging israeli women to feel that it
is ok to do these kind of things and that women
can take an interest in the way they look and feel.

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