new PET bottled water. consumers increasingly buy water to drink on the go ...................................................................................................................
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consumers increasingly buy water to drink on the go - new designs for PET bottled water. - december 2003 - --- whether a consumer is shopping in a supermarket or a health food store, working out in a fitness center, eating in a restaurant or grabbing some quick refreshment, he or she will likely be tempted to buy PET bottled water. --- pick up a polyethylene terephthalate (PET) bottle - and examine the container, roll it around in your hands, check out its profile. how important is the design of the bottle? stylish bottles featured imagery of snowy mountain springs paint a compelling picture of natural beauty. hot designs: new shapes and new sizes! the mover bottle - a new popular size, 750 ml bottle - and the family bottles - huge 2,5 or 5 litres bottles -. --- evian by ora-ito, 2002. evian one of the world's premier bottled water brands, is owned by the france-based danone group. in 2001 the group became the world's largest producer of bottled waters (in terms of volume), with a 7.1% increase in sales. as the sports bottle market has enjoyed huge growth, the PA consulting group developed the new 750ml bottle with a handy tap. --- perrier the new PET bottle presents a bubbly image for the on the go sector, while retaining recognisable characteristics from the classic perrier glass bottle. appreciated by all who had seen it for its elegant appearance and organic form, which is claimed ‘less formal’ and has made carrying a bottle of bubbles ‘cool’. in two exactly scaled sizes - 50cl and 750cl. --- ty nant the new PET bottle, designed by ross lovegrove (1999 - 2002) is conceptually unique in terms of production delivery and in form to the water concept, demonstrating advances in blow moulding techniques. as the bottle has a fluid asymmetrical form, how could a label be neatly applied to the irregularly contoured surface? the label panel is added separately to the bottle design and consist of a small curved surface, oval in shape to match the proposed label, and sunk into the bottle to a minimum depth. the bottle has to be presented precisely oriented for labelling and the mould tool incorporates an orientation feature in the base. three sizes - 1.5 l, 0.5 l, and 0.33 l. --- st george designed by philippe starck in 1998, the bottle emphasises the purity of the water through the linear bottle's design. starck has also indicated the origin of the source through the color of the cork: black as the corsica island's flag. two sizes - 1.5 l and 2.5 l bottles. --- volvic the 5 litre PET ‘fontaine’ water bottle represents a major new development in the mineral water consumer market. for the first time, a large but easy to use mineral water pack is available. this huge bottle is designed to lay on a kitchen top or in a fridge in such a way that the tap points down and allows the bottle to be emptied completely. this means the bottle can be left permanently ready to dispense. the disadvantages of existing 5 litre packs are removed at a stroke: the need to keep lifting and pouring from a heavy container. the air return press tap was specifically designed for volvic and is precision-engineered to allow one-handed dispense of the water without glugging or any drips whatsoever. the tap is self-closing - which makes the bottle ideal for use by even the youngest child - and is protected by an overcap. this maintains high standards of hygiene and safeguards the tap during distribution and storage. --- ogo the O-Company’s 33cl bottle of OGO oxygenwater is the athlete´s favorite tipple. its bottle, simple and geometric should help to persuade consumers of the benefits of extra oxygen in an increasingly polluted environment. the tantalising round OGO bottle encases a uniquely high concentration of oxygenated water from the source in europe’s taunus mountains, with over 200mg of oxygen per litre, which is 35 times that of regular water - like a capsule rich in 'well-being and vitality'. --- nasty tap water? bottled water for healthy living and environmental purity? (never mind that those PET bottles contribute to the vast mountain of rubbish produced every year). desigboom archive: http://www.designboom.com/eng/education/pet/companies.html http://www.designboom.com/eng/education/plasticbottle.html http://www.enn.com/news/2003-12-09/s_9212.asp --- ------- monthly designboom newsletter ------- ------- ? comments and contact us ? -------	PET ...before becoming a bottle evian's nomadic bottle design PA consulting group perriers mover bottle ty nant's bottles, an organic fluid asymmetrical form, designed by ross lovegrove st georges' bottles, a linear form, designed by philippe starck volvic's 5 litres bottle, with self closing tap ogo, bottle design by ora-ito