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designer's own words:

you are always able to recognize a moleskine on a shelf because the notebook image is very iconic, the product is like a logo itself.

this logo is also talking about collecting moleskines, putting together your life and experiences through these special notebooks.

we see a group of moleskines on a shelf, between regular books. there is something that makes them special, recognisable, and the logo makes us recall our own experience as users of moleskine notebooks

logo

variations

wallpaper-mosaic

moleskine special edition

web use – header as a shelf