rizon parein's neon light installation for NIKE sejamax campaign


rizon parein’s neon light installation for NIKE sejamax campaign
image courtesy NIKE

antwerp-based designer rizon parein has created an intricate neon light installation for NIKE’s new #sejamax (be max) campaign in brazil. the promotional material also includes three different CGI ads. the posters feature pro-footballer david luiz, world-renowned surfer pedro scooby, and beach volleyball champions maria clara and carol salgado. ‘it took two non-stop weeks for the modeling – building and bending the tubes,’ explains parein. ‘I wanted it to be as believable as possible. the image of the little pieces sitting atop the mirror – these are the details that make all of the difference,’ he adds.

the sejamax campaign will introduce the arrival of two special NIKE collections: NIKE air max glow in the dark and NIKE air max reflective.

image courtesy NIKE

pro-footballer david luiz
image courtesy rizon parein

beach volleyball champions maria clara and carol salgado
image courtesy rizon parein

world-renowned surfer pedro scooby
image courtesy rizon parein

neon tube model of the NIKE air max
image courtesy rizon parein

NIKE air max 90 reflective
image courtesy rizon parein

NIKE air max 90 reflective
image courtesy rizon parein

NIKE air max glow in the dark
image courtesy rizon parein

NIKE air max glow in the dark detail
image courtesy rizon parein

rendered components for the installation
image courtesy rizon parein

3D neon tube models
image courtesy rizon parein