5vie art + design quarter at milan design week 2015
photo by paolo bassanini

 

 

 

designboom is an online media partner of the 5vie art + design quarter — a cultural marketing project that is aimed at valorizing the roman and milanese roots of milan’s old historic centre. implemented through a strategic plan as part of urban and local policies, it encompasses the streets of via santa marta, via santa maria podone, via santa maria fulcorina, via bocchetto and via del bollo. positioned between the metro stations of sant’ambrogio, duomo and cordusio, the idea of the district is to respect and address the needs of the many creative protagonists that animate the area. its purpose is to stimulate the community on a social, commercial and touristic level, acknowledging the identity of ‘milan’s nature’, while looking to the future. this is all done with 5vie’s basic aim in mind which is to develop history, culture and innovation. the 5vie art + design quarter was founded by the cultural association networking milano and is composed of andrea clementi, alessia del corona borgia, aline radice fossati calvi parisetti, ernesta del cogliano and emanuele tessarolo.

5vie art design milan design week designboom
impression of the historic 5vie art + design quarter
photo by paolo bassanini

 

5vie art design milan design week designboom
the 5vie art + design quarter will transform into a lively hub of creativity during milan design week
photo by paolo bassanini

 

5vie art design district designboom
exclusively for milan design week guided tours of the archives of luigi caccia dominioni will be lead

 

 

 

having made its debut at milan design week 2014, 5vie returns again. its 2015 program is dedicated to architect luigi caccia dominioni, in which the milanese practice opens its doors by appointment, offering organized guided visits of his studio. the idea of the 5vie district’s overall events this year is to stimulate the local community through dynamic exhibitions and activities, engaging the participation of creative professionals and organizing opportunities in which to build a strong network amongst members of the district — from its past to the future. during milan design week 2015, the 5vie art + design quarter will boast a remarkable line-up of events, scattered throughout the district’s various locations — from spazio sanremo to the newly revamped residenze litta, from piazza affari to the giardino del terraggio.

5vie art design district designboom
the workspace of luigi caccia dominioni in piazza sant’ambrogio, 16 is open during milan design week 2015
 

scarlet splendour vanilla noir matteo cibic designboom
‘the general’ study table with an extendable writing top, and small details reminiscent of a desk

 

 

 

 

among this year 5vie’s exhibitors is new indian brand scarlet splendour who makes its debut with a furniture collection by italian designer matteo cibic. presented at spazio rossana orlandi, cibic’s ‘vanilla noir’ — comprised of storage pieces, tables, mirrors; and ‘luce naga’ lighting works, have been born out of the company’s south asian origins and handicraft practices, particularly that of bone and horn inlay, offering a contemporary fusion of modern polymers and pigments that are classic, yet fun.

scarlet splendour vanilla noir matteo cibic designboom
‘the metropolis’ dining/breakfast table by matteo cibic for scarlet splendour

 

scarlet splendour vanilla noir matteo cibic designboom
the ‘vanilla noir’ pieces integrate traditional indian handicrafts such as bone marquetry

 

scarlet splendour vanilla noir matteo cibic designboom  ‘monsieur verdoux’ cabinet by matteo cibic for scarlet splendour

5vie fuorisalone milan design week 2015 designboom
‘christmas cabinet’ collection by magenta workshop

 

 

 

a treasure within the 5vie art + design district is the residenze litta — a cluster of houses positioned within the historic and prestigious palazzo litta — that has been recently renewed by italian architect michele de lucchi. for milan design week 2015, five apartments within the estate open up and become major exhibition spaces for designers and their projects. these include the duo of milan’s servomuto, and israel’s magenta workshop, who is exhibiting their work in italy for the first time. the jerusalem-based collective’s ‘christmas cabinets’ (see designboom’s coverage of the project here) offer a storage solution whose volumes and lines create visual juxtapositions of colors, patterns and shapes. the units are comprised of quadrilateral boxes, supported by iron rod frames which are enhanced by a range of vintage wallpaper graphics that have been uniquely developed and printed directly onto the plywood structures. additionally, visitors will view the new editions of the parisian great design gallery, as well as casalinghe di tokyo‘s homage to bruno munari.

5vie fuorisalone milan design week 2015 designboom
the ‘christmas cabinets’ are a composition of quadrilateral boxes

 

 

 

residenze litta will also be graced by the fabrics of frenchman pierre-louis mascia; the ‘ivory collections’ by new italian brand, linked to interior architect gian paolo venier; as well as artisan hand-painted papers by fabscarte, and the first editions of the newly formed carrara design factory that will present an extension of its ‘introverso’ family by paolo ulian, and moreno ratti, together with pieces by lorenzo damiani, tsukasa goto, marco guazzini, victoria wilmotte, pietrillo and vieru.

 

plasticWOOD, a collection by luca nichetto for berto salotti, the outdoor furnishings of d’arrigo, and a photography exhibition of sigma tau will also be on show.

5vie fuorisalone milan design week 2015 designboom
‘christmas cabinets’ are made from plywood with UV printed patterns, veneer and iron poles

5vie fuorisalone milan design week 2015 designboom
the vintage wallpaper patterns are printed directly onto the plywood 5vie fuorisalone milan design week 2015 designboom
‘timeless’ by CTRLZAK art & design studio secondome

 

 

 

residenze litta will also see the presence of design gallery secondome from rome, who is showcasing ‘timeless’ — a contemporary interpretation of an hourglass by CTRLZAK. among the first instruments that man perceived to measure time, the milan-based collective’s apparent hourglass utilizes the properties of traditional materials in reviewing this almost obsolete object. a mouth-blown borosilicate glass vessel provides transparency, while refined iron fillings trickle from one compartment to another. the design reveals the passage of time not only through movement, but through the creation of a small crystalline structure — revealing that time is not only obvious to the observer as a continuous motion, but through materials which can help visualize and make its passing something physical. secondome is also showcasing pieces produced with padiglione italia, and the final pieces of the ‘from-to’ collection organized by martino gamper for valore artigiano.

5vie fuorisalone milan design week 2015 designboom
CTRLZAK presents a contemporary take on the traditional hourglass

 

 

 

the contribution of CTRLZAK to the bustling area also sees them proposing a reflection on the world of bees, and the need for them to be protected for man and the environment in which we live within the giardino del terraggio.

5vie fuorisalone milan design week 2015 designboom
concept board for CTRLZAK’s ‘timeless’ hourglass

5vie fuorisalone milan design week 2015 designboom
concept board for CTRLZAK’s ‘timeless’ hourglass

 

5vie fuorisalone milan design week 2015 designboom
RestartMilano realizes collection of furniture presented in a setting that recalls the seductive interiors of mollino

 

 

 

in via santa marta, 10 RestartMilano puts forth their new collection, which through alcantara fabrics recalls the seductive interiors and photography of carlo mollino. the materials’ tactility provokes a particular attraction to the viewer, and a bit of a voyeuristic feel within the exhibition space.

5vie fuorisalone milan design week 2015 designboom
RestartMilano

 

united nude milan design week designboom
3D printed high heel design by michael young for united nude

 

 

 

dutch brand united nude will set forth an exhibition of technological design proportions by debuting five unique 3D printed high heel concepts conceived by ben van berkel, fernando romero, michael young, ross lovegrove and zaha hadid. realized in partnership with 3D systems, the ‘re-inventing shoes’ exhibition is being showcased inside the historical teatro arsenale in via c. correnti 11, pushes the boundaries of 3D printing as an application for rendering fully functional footwear.

5vie fuorisalone milan design week 2015 designboom
spazio sanremo is the setting of a solo exhibition of max lamb

 

 

 

a major highlight of the 2015 milan design week 5vie programme will see max lamb takeover spazio sanremo in via zecca vecchia, 3. organized by federica sala, the british designer’s solo exhibition ‘exercises in seating’ will present a wide selection of historic pieces, characterized by a sophisticated research into materials and production techniques. each of lamb’s seating objects will be contextualized by photographs, videos and illustrations, referencing different points of the design process.

5vie fuorisalone milan design week 2015 designboom
the historic spazio sanremo

 

5vie art design milan design week designboom
interior view of spazio sanremo to be transformed during milan design week
photo by paolo bassanini
 

5vie fuorisalone milan design week 2015 designboom
designer max lamb

 

5vie art design district fuorisalone designboom
LED ‘clay desk light’ by maarten baas

 

 

 

following his exhibition in the 5vie art + design district in 2014, maarten baas returns to the quarter once again. baas showcases a collaboration with fellow dutch creative bertjan pot — a collection of lights developed for den herder production, presented in via medici, 13.

5vie art design district fuorisalone designboom
patrick jacobs’ mirrored installations will be seen throughout the 5vie art + design district

 

 

 

the hidden spaces of 5vie are not forgotten! the pool NYC exhibits five works of american artist patrick jacobs set to animate the more secluded and unexpected areas of the creative zone.

 

 

events in collaboration with with the 5vie circuit are plentiful:

5vie art design district fuorisalone designboom
riccardo casiraghi and stefano paleari of gnam box

 

 

 

social food project gnam box — a blog dedicated to a passion for food and eating — founded by riccardo casiraghi and stefano paleari, brings forth the ‘gnam box café’. the setting will offer an opportunity for conversation in a homey environment, where international designers can meet around a big table to discuss creative themes and enjoy good eats.

5vie art design district fuorisalone designboom
museo del design 1880-1990

 

 

 

the museo del design 1880-1980 brings to light 100 years of design history by rediscovering the works of art conceived by great international masters, with pieces coming from the historical museum of ravenna.

5vie art design district fuorisalone designboom
piazza affari in milan

 

 

 

and a successful installation in piazza affari, seletti once again takes over the plaza, turning into a ‘luna park’, with bumper cars, target shooting and music, using this occasion to present its interpretation of a new milan souvenir.

 

other features include east asian-influenced installations with a reflection on the importance of materials in the development and creation of a product conceived by Mosca&Partners with DAMn° magazine; a presentation by sarpi bridge (oriental design week) which brings oriental design — from china, india, japan, korea — to 5vie, creating a bridge where east meets west; and a project by yoox that involves young designers celebrating ‘made in milan’, and the city’s artisan’s and uniqueness.

 

designboom, along with nowness and alla carta magazine will present a special project within the 5vie district, so stay tuned for updates!

 

 

events in the 5vie art + design district:

alberto levi gallery, atelier vm, atelier rossana orlandi and madina visconti, baxter, bddw gallery, carla saibene, daniela de marchi atelier, vbt design art, effearte gallery, davide groppi, flora et decora, funky table, guido de zan, matthan gori and  l’abito della vita, milano design plaza, laboratorio paravicini, residenze litta, restartmilano with alcantara, spazio rossana orlandi, scarlet splendour, studio imagina, studio 98, taschen, tomaso piva, united nude, wait and see.

partner: fondazione cariplo and vinitaly
media partners: alla carta, designboom, nowness, living, rivista studio.

milan design week, april 2015, 14th-19th
press preview: april 2015, monday 13th from 11AM-3PM
opening of the district: april 2015, wednesday 15th from 6PM-12AM
press point: april 2015, 13th-19th from 10AM-7PM at spazio sanremo, via zecca vecchia 3