top image: 7-eleven sandwich packaging by BVD

 

BVD‘s new packaging for 7-eleven’s sandwiches and wraps uses typography to quickly communicate the different fillings. the designs (inspired by david schwen’s type sandwiches?) are part of an ongoing brand re-design for the convenience store’s swedish stores – more of which can be seen here.

 

7-eleven sandwich packaging by BVD

 

 

7-eleven sandwich packaging by BVD

 

 

7-eleven sandwich packaging by BVD

 

 

7-eleven sandwich packaging by BVD