still from 'I can't draw animals…' by A2-TYPE
in this charmingly simple video henrik kubel of A2-TYPE explains, via hand rendered lettering,
the influence of his favorite childhood television show - where the presenter would draw animals
as he talked about them.
unable to draw animals himself henrik illustrates his narration by drawing out each phrase by hand.
the video was produced by animade, a london-based animation studio. all lettering apart from a few slides
were done at first take, in camera then synchronised in post production.
'I can't draw animals…' was made for A2-TYPE's presentation at typo london 2012 'social'
its purpose is to highlight the process of drawing type by hand.
read designboom's interview with henrik from earlier this year.