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AC milan   seconda pelle exhibition design by fabio novembre
original content
dec 23, 2012
AC milan seconda pelle exhibition design by fabio novembre


five tall exaggerated figures are arranged in a huddle, creating a temple for visitors to walk through and linger

images by pasquale formisano

 

 

 

‘seconda pelle’ at the triennale di milano documented the complete history and evolution of the A.C. milan jerseys from 1899 – 2013.
with the exhibition design by studio novembre (fabio novembre), the shirt of the football club has been transformed into a symbol of classicism,
strength and unity.

 

installed within the museum’s salone d’onore, the show featured two impressive classical busts in red, symmetrically arranged along the
main axis of the room. these were sliced into separate sections and evenly spaced, the black shadows resulting in between,
alternating with the intensity of the ruby colored hue to emulate the stripped pattern of A.C.’s shirt and history. the centre piece of the show
came in the form of a team huddle, whereby five sculptures of five athletes, tall and slender were arranged in a circular formation,
as if discussing a play on the field, their positioning and size creating a small temple for patrons to pass through or linger about. 
on the facade of the museum, a projection mapping executed by studio equipment effimeri, presented a continuos kaleidoscope 
of symbols and colors. 

 

the book accompanying the exhibition was also developed by novembre’s studio. on the occasion of the exhibition,
alongside the launch of the publication, several works by students from the academy of fine arts of brera were sold for charity.

 


general view of the show’s centrepiece
images by pasquale formisano

 


the show presented 113 years of A.C. milan’s existence
images by pasquale formisano

 


two impressive red busts were positioned at the end of a long axis which ran through the middl of the room
images by pasquale formisano

 


the torso parts were evenly separated resulting in black shadows, the final result mirroring the  club’s shirt
images by pasquale formisano

 


general view down the axis

images by pasquale formisano

 


113 years of A,C. milan

images by pasquale formisano

 

 

projection mapping of various issues related to the club

images by pasquale formisano

 


1910-1919  A.C. milano jersey

 

 


1919-1923 A.C. milano jersey


1983-1984 A.C. milano jersey

 

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