acer + sid lee reveal predator system with magnetic ferrofluid installation

acer + sid lee reveal predator system with magnetic ferrofluid installation

when looking to introduce over 140 new products, including the new predator gaming line, global technology company acer partnered with creative agency sid lee on an installation within NYC’s four world trade center, transforming the massive venue into an interactive playground for visitors to explore and experience.

the next@acer event featured the predator installation — created in collaboration with tool interactive director aramique — displayed above a pool of ferrofluid, an exotic liquid that forms sharp ‘spikes’ when affected by a magnet. a sign reading ‘ask and the predator will answer’ invited guests to speak into a microphone in front of the predator display, turning the vocalizations into magnetic charges which brought the ferrofluid to life beneath the display.

adding to the effect, the ferrofluid spikes were then captured by 4K cameras and fed into 16, 4K monitors that surrounded the audience. the immediate visualization of the participants’ voices energized the installation, giving visitors the impression that the predator system had come to life, right before their eyes.

vocalizations became magnetic charges which brought the ferrofluid to life

the movements of the ferrofluid visualized sound in three dimensions

the full predator installation at NYC’s four world trade center

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