adidas by tom dixon at MOST
original content
apr 11, 2013
adidas by tom dixon at MOST


‘adidas by tom dixon’ installation at MOST during milan design week 2013
image courtesy of tom dixon and adidas

 

 

 

‘adidas by tom dixon’ brings together a collaboration between the sportswear brand and  tom dixon– a celebration of mobility,
modularity and the 21st century lifestyle. the range of garments, accessories and footwear are making their debut at MOST as part of the
fuori salone programme of milan design week, where they are being presented in an experimental factory installation
(created by design research studio) within a reconstructed 19th century railway station–the setting complimenting the utilitarian qualities
and aesthetics of the pieces dixon has designed.

 

reflecting adidas‘ forward-thinking technologies combined with the british industrial designer’s inventive style,
the collection explores the sports world’s expertise in performance and innovation expressed through dixon’s honest use of materials
and selvage aesthetic. in this, the first installment of a two-year partnership with adidas, dixon has developed an extensive body
of apparel which includes: padded parkas that convert into sleeping bags, ‘ultralite’ hoodies which can be zipped into small pouches during travel,
and a modular five-in-one design the converts to a coat, jacket, pant, skirt or short. while accompanying accessories double and triple function
as duffle bags which convert into suitcases; and garment bags which transform into backpacks, a depiction of the future of sport style.

 

the 20 piece ‘adidas by tom dixon’ collection will be globally available from mid november 2013.

 

 


the collection of apparel, accessories and footwear run the gamut from convertible travel bags to
image © designboom

 

 


the collection is presented in an experimental installation in which some of the garments are hung from a rotating carousel above the exhibition space
image © designboom

 

 


image © designboom

 

 

installation of ‘adidas by tom dixon’ at MOST where the collection of garments is hung on a moving carousel
video © designboom

 

full article here

 

 

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