adidas and parley launch 3D printed shoe made from collected ocean plastic waste
all images courtesy of adidas
at the parley talk at COP21, adidas and parley for the oceans demonstrated how the industry can rethink design and help stop ocean plastic population with a innovative footwear concept – a 3D printed ocean plastic shoe midsole.
‘world leaders forging an agreement is wonderful, but we shouldn’t need to be told to do the right thing,’ explains eric liedtke, adidas executive board member responsible for global brands. ‘the industry can’t afford to wait for directions any longer. together with the network of parley for the oceans, we have started taking action and creating new sustainable materials and innovations for athletes. the 3D-printed ocean plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason of what we create. we want to bring everyone from the industry to the table and create sustainable solutions for big global problems.’
the adidas parley concept shoe
the concept shoe consists of an upper made with ocean plastic content and a 3D printed midsole made from recycled polyester and gill nets. the collobartion further extends the adidas futurecraft division that employs new manufacturing techniques such as 3D printing to create shoes.
‘2015 is our year, the year of the oceans: the ocean movement successfully brought the cause onto the COP21 agenda in paris,’ says cry cyrill gutsch, founder of parley for the oceans. ‘protecting life underwater became the 14th development goal of the united nations. with a framework of political goodwill in place, it is the right moment to transform words into action. therefore, parley in paris is all about updating knowledge, sharing visions, fine-tuning strategies, creating concepts and forging collaborations in order to kickstart change. we are really excited to have adidas supporting us in this journey and showing how you can take concrete steps in the right direction.’
the 3D printed midsole the shoe’s midsole is made from recycled polyester and gill nets