adidas springblade pop-up innovation lab in seoul by urbantainer
all images courtesy urbantrainer © semyung kim_studio5

 

 

 

to promote the launch of the adidas springblade running shoe in korea, urbantainer designed a pop-up ‘innovation lab’ at the adidas myeong-dong flagship store in seoul, south korea. leading the overall space and graphic design for the concept, the project draws reference from the ‘lab’, a culmination of 6 years of research and innovation, pioneered by the adidas innovation team. with the pop-up store, the installation integrates a technological approach which highlights the distinctive features of the high-tech shoe, setting them apart from sneakers instead as fashion items.

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the innovation lab comprises three separate zones, each creating a course that leads the visitor through the space to naturally explore and experience the brand. after controlling an LED cube display via special application, a route leads the user to an area where the springblade running shoe can be explored with tactile interaction or through a visually interactive video presentation.

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on the second floor, the qualities of the springblade can be tested in action on a running machine while wearing the shoe. throughout, a dominant red color theme is complemented by projections of X-ray images of the springblade design characteristics.

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 the innovation lab reflects on a culmination of 6 years of research and innovation by adidas

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adidas springblade pop up innovation lab in seoul by urbantainer
 
adidas springblade pop up innovation lab in seoul by urbantainer
 
adidas springblade pop up innovation lab in seoul by urbantainer
 
adidas springblade pop up innovation lab in seoul by urbantainer
 
adidas springblade pop up innovation lab in seoul by urbantainer
 
adidas springblade pop up innovation lab in seoul by urbantainer