the first-ever pantone color of the year experience has been brought to life in the heart of london by airbnb. the two brands have joined forces to create the ‘outside in’ house in clerkenwell, immersing guests in a universe of ‘greenery‘. the bookable apartment features a woodland reception area, an indoor greenhouse that doubles as a dining room, a garden bedroom with mown lawn, a tented nook for children, an herb garden kitchen, and botanical life interspersed throughout.
while the pantone X airbnb ‘outside in’ house welcomes guests to book overnight stays, it also encourages them to engage in greenery-themed experiences available through the airbnb app. in-house experiences are interactive — guests can hear the sounds of nature, forage from its walls for herbs, drink tea with leaves picked from a hydroponics installation, choose plants to make terrarium vases, and even pick leaves to design custom-prints.
‘as pantone 15-0343 greenery is a warm and zesty yellow-green shade that speaks to our desire to disconnect, replenish and energize, it seemed a natural extension for us to partner with airbnb for the very first time to bring the pantone color of the year 2017 to life,’ said laurie pressman, VP of the pantone color institute. ‘the holistic view of travel and community – on promoting a feeling of connecting to nature and each other no matter where we go – speaks to the spirit of greenery and has changed the way we explore, and experience cities internationally.’