alla lettera identity project by yet matilde
original content
mar 16, 2013
alla lettera identity project by yet matilde


‘alla lettera’ identity project by yet matilde
overview of the main room

 

 

cooking and graphics are two worlds with common project dynamics, in which the mingling of the senses and needs dwells.
the exhibit theme of the premises comes from this parallelism: the use of the ingredient typeface in any graphic or physical form,
by creating elements from scratch or re-using existing elements. moreover, at a time when the publishing industry is abusing
of the food culture to sell, why can’t a pizzeria use editorial language to connote its own spaces?

 

‘alla lettera’ the identity project by yet matilde uses the bodoni font in its logo, and introduces the exhibit theme in the logo,
by using the ‘O’ of different families, to represent the business’s basic product, the pizza. because every pizza is similar to all
the others, but always different, because it is made by hand. the menu is designed to look like daily newspapers; the staff uniforms,
overseen by fashion designer antonio rizza, are influenced by those of the printers who used mobile type, with sleeve covers too.
careful functional research was carried out for designing the equipment necessary for correctly carrying out the activity inside
the premises, from the design of the sideboards (deconstructed for better flexibility) to the napkin (which has a button hole and
thus means that it can be slipped onto a shirt button).

 

 


overview of the main room

 


detail of the furniture upholstered with wood letters

 

 


first room, with wall personalization made by borromeo & de silva studio

 

 


view of the kitchen with neon light

 

 


second room, with wall personalization made by bellissimo & the beast studio

 

 


third room, with wall personalization made by LAM studio

 

 


fourth room, with wall personalization made by undesign studio

 

 


fiftht room, with wall personalization made by civico13 studio

 

 


window, with personalization made by ToDo studio

 

 


identity project

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication.
see more project submissions from our readers
here.

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