milan design week 2017: italian designer andrea ponti introduces his latest creations titled ‘shadows in the windows’. the collection portrays hong kong’s urban landscape through two symbolic elements: a window and a seat, combined to create eight colorful variations. the designs are set to be exhibited at the ‘selected objects’ pavilion during the superdesign show 2017 by superstudio più.

andrea ponti portrays hong kong's urban scene through eight conceptual seats
the collection features eight pieces that feature a square window frame and the contour of a chair

 

 

for the superdesign show 2017, ‘shadows in the windows’ by andrea ponti will offer visitors a glimpse into the chinese city’s overwhelming character. according to the designer, the window is the architectural element that best represents the concept of urban density. in large apartment blocks and high rises, these openings appear standardized and impersonal. at first sight, they seem to repeat into grids of identical rows and columns. yet a second glance will reveal the story behind each window: the story of people living behind it, occasionally projecting their contours and shadows over it. what emerges from that is a unique urban scenery made of frames and silhouettes, lights and shades, textures and colors. 

andrea ponti portrays hong kong's urban scene through eight conceptual seats
each seat is different and embodies a unique version of the overall design concept

 

 

the seat by the window is another crucial element that contributes to understanding hong kong’s urban landscape. the furniture projects its contour and shadows over the window, representing what is behind it. hence, ponti has developed eight seats with eight shadows over eight windows. the entire collection shares the same concept of a square window frame, the contour of a chair, clean lines, steel and ABS. however each seat embodies a unique version of the design concept through variations in the patterns, shape and orientations.

andrea ponti portrays hong kong's urban scene through eight conceptual seats
seamless integration between steel frame and ABS seat

andrea ponti portrays hong kong's urban scene through eight conceptual seats
the same graphic sign expands differently in three dimensions 

andrea ponti portrays hong kong's urban scene through eight conceptual seats
eight seats, eight shadows in eight windows 

andrea ponti portrays hong kong's urban scene through eight conceptual seats
shadows in the windows is a metaphor of the urban density witnessed in hong kong

andrea ponti portrays hong kong's urban scene through eight conceptual seats
the project represents the relationship between the individual, the product, and the urban landscape

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: lea zeitoun | designboom