milan design week 2017: designed by assaf israel, founder of joynout studio, ‘daydream’ is a sculpture-like furniture evoking the lemniscate or symbol for infinity. based on that, the product offers users new and unexpected ways of sitting, lounging and interacting — ultimately promoting a more relaxed and meditative state. 

 

‘created in reaction to the current trend of perpetually moving forward, daydream is influenced by human experience, encouraging users to disengage with external distractions and find themselves in the space. however, when seating two, it promotes interaction by creating a synergy between users. in an alienated world, the daydream aims to bring people closer to one another’, notes the designer. 

assaf israel daydream lounger joynout designboom
the daydream is a sculpture-like seat evoking human experience
image © francesco bolis

 

 

made in italy from high quality and durable materials, assaf israel’s daydream lounger for joynout is intended for both public and private spaces – seating up to two people comfortably. indeed, it is formed by two interlocking and identical cushioned panels — creating an object that has no clear beginning or end. nevertheless, its timber frame covered in kvadrat textiles offers it a peculiar character. 

assaf israel daydream lounger joynout designboom
providing unusual and new ways of inclining and interacting
image © francesco bolis

 

 

‘the daydream is not just another bench, nor a seat nor a chaise lounge – it’s a perception. we want users to be able to feel the sensation that our product provides – that for several minutes, they are able to connect to themselves and to other users. we want them to fully enjoy that innovative way of lounging, gaining a new perspective on the meaning of ‘living in the moment’ – assaf israel. 

assaf israel daydream lounger joynout designboom
joynout’s space at ventura lambrate XV during milan design week 2017
image © francesco bolis

assaf israel daydream lounger joynout designboom
the product is available in ten different colors
image © francesco bolis

assaf israel daydream lounger joynout designboom
the furniture is intended for both private and public spaces
image © francesco bolis

assaf israel daydream lounger joynout designboom
creating a synergy between users on the lounger
image © francesco bolis

assaf israel's daydream lounger for joynout interlocks like an infinity sign
side view – two identical parts
image © francesco bolis

assaf israel's daydream lounger for joynout interlocks like an infinity sign
borrowing the lemniscate shape (symbol for infinity)
image © francesco bolis

assaf israel's daydream lounger for joynout interlocks like an infinity sign
an object that has no clear beginning or end
image © francesco bolis

assaf israel's daydream lounger for joynout interlocks like an infinity sign
designer assaf israel with the initial conceptual model of the daydream
image © aviel abudraham

assaf israel's daydream lounger for joynout interlocks like an infinity sign
ergonomic and natural form 

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: lea zeitoun | designboom