AUDI T energy light tower by luca trazzi

LED technology plays a vital role in shaping the AUDI brand image
image © designboom

during the milan LED light festival 2010, italian architect luca trazzi designed a 22-meter-tower, made of solar cells and LEDs,
that absorbs sunlight by day and emits 16 million variations of colored light by night.
the project has been sponsored by AUDI, and the structure and materials of the LED display are perfectly attuned to the AUDI
philosophy, which emphasizes efficiency and aerodynamics. the trazzi tower is displayed in the most strategic part of milan:
piazza del castello, in the historic center of the city.

using the touch-scroll wheel, luca trazzi shows how the desired color combination can be chosen
image © designboom

the trazzi tower changes colours
image © designboom

the metal structure tower produced by italian company olmi, has a 480 cm x 480 cm square base. the tower includes
modular light panels manufactured by martini which light up using the solar panels produced by pramac.

the AUDI presentation inside the pavilion
image © designboom

rendering by luca trazzi design

currently in its second year, the milan LED light festival is organized by the council of milan,
and is planned to be an annual event. the city-wide festival uses over 600,000 LED lights
and includes sixty design projects, which will remain on display until january 10, 2011.

see also part 2 of our coverage, with projects by karim rashid, fabio novembre and matteo thun, coming soon.