belgrade design week 2012

designboom traveled to the only multidisciplinary educational festival held in belgrade, serbia. the conference explored the theme of 'freedom squared' and how design will influence the future.

richelle db June 17, 2012 5 min

‘belgrade design week 2012’, belgrade serbia

designboom recently traveled to serbia for the 2012 ‘belgrade design week’, curated and founded by jovan jelovac. it is the only multidisciplinary educational festival in the country which brings together key representatives from the creative industry. the main event was a three-day conference entitled ‘freedom squared’, which focused on scenarios for the future and establishing a framework for a ‘free’ society.

belgrade design week 2012 - 2 opening of belgrade design week image © igor marinkovic

the beginning of the event was marked with a premiere block part at superkvart which opened the ‘100% future serbia project’. the opening of the exhibition features 150 young serbian designers in over 115 store front windows all over the city. visitors were also able to visit an international series of public displays which included: common sense and sensibility from croatia, megaphon from italy, creative space serbia in collaboration with siepa, samsung experience from korea, silent revolutions from slovenia, sacco by zanotta from italy, jörg boner’s goodnight moon from switzerland, a showcase of bdw superstars by vladimir miladinovic and fashion photographs by milena rakocevic from serbia.

belgrade design week 2012 - 3 ‘silent revolutions’ exhibtion image © marina arnaut

french designer mathieu lehanner was awarded the ‘belgrade grand prix for design 2012’. the laureate received the honor from previous winner patrik schumacher creative director at zaha hadid architects, whose presentation on ‘parametric semiology’ closed the conference. other speakers included croatian practice studio 3LHD, brazilian architect isay weinfeld and dean lah of slovenia-based firm enota. the international panel showcased how their local projects are influencing the communication of structures on the global stage, and how complex environments can be crafted to facilitate new programs within an organic space.

belgrade design week 2012 - 4 national library of serbia image © belgrade design week

belgrade design week 2012 - 5 patrick schumacher presenting at belgrade design week 2012 image © designboom

patrick schumacher, creative director of zaha hadid architects presented the firms extensive international portfolio of on-going and finished projects as well as his thesis of ‘parametric semiology. ‘volume 2, a new agenda for architecture, the autopoiesis of architecture’ is the final book in this two part series which explains the theory of behind the practice, written by schumacher himself. watch a segment of his talk as he describes the reasons behind the spaces his studio has designed and is renowned for.

patrick schumacher presenting at belgrade design week 2012 video © designboom

belgrade design week 2012 - 6 mathieu lehanneur presenting at belgrade design week 2012 image © designboom

mathieu lehanneur presented a series of his projects which showcased his diverse portfolio of products, exhibitions and interiors. his ‘once upon a dream’ for french champagne company veuve cliquot, is a sleeping chamber with the ability to calm the mind and ease the senses into a restful slumber. the ‘choir of saint-hilaire church’ in melle, france, is a renovation to the inner chapel which layers the flooring with marble to simulate the natural curves of the earth in this space of worship. ‘tomorrow is another day‘ was developed for intended for use within the palliative care unit of the diaconesses / croix-saint-simon hospital. the device projects a clear image of the weather that is to come the following day, offering them the opportunity to be ‘a day ahead of real time itself’.

belgrade design week 2012 - 7 ‘once upon a dream’ for veuve cliquot image © photo felipe ribon

belgrade design week 2012 - 8 ‘choir of saint-hilaire church’, melle, france image © photo felipe ribon

belgrade design week 2012 - 9 ‘tomorrow is another day’, carpenters workshop gallery image © photo felipe ribon

belgrade design week 2012 - 10 isay weinfeld presenting at belgrade design week 2012 image © designboom

isay weinfeld is one of the most recognized contemporary brazilian architects and his presence at the conference added to the international repertoire of professionals. his presentation consisted of images, music clips and scenes from movies which has influenced him to create his signature designs. ‘las piedras fasano’ is his most recent undertaking which is a hospitality complex in punta del este, uruguay. it combines private homes, hotel bungalows, a spa, equestrian center, golf and polo fields.

belgrade design week 2012 - 11 ‘las piedras fasano’, punta del este, uruguay image © FG+SG

belgrade design week 2012 - 12 image © FG+SG

belgrade design week 2012 - 13 bungalows image © FG+SG

belgrade design week 2012 - 14 private

belgrade design week 2012 - 15 studio 3LHD with jovan jelovac in a question and answer period, at belgrade design week 2012 image © designboom

croatian practice studio 3LHD presented several of their large-scale projects which has gained them the attention of the european and international community. the ‘lone hotel’ located in rovinj, croatia, the five-start hotel is situated in a forested park in one of the most picturesque towns on the adriatic. the building is a complete custom design, from its interior rooms, to the furnishings and to the graphic identity and branding. the deep terraces mimic the shape of a boat deck allowing visitors a panoramic view of the site.

slovenia-based architecture firm enota presented their work over the past ten years. the diverse portfolio ranges from housing developments, to community spaces, from recreational facilities to commercial accommodations. highlights include the ‘jurčkova housing’ located in ljubljana, slovenia, which is a residential building with 47 dwelling units with colored, concrete balconies. the ‘podčetrtek sports hall’ in podčetrtek, slovenia, which is the only local indoor venue in the small town, where the municipal facility features a scooped-out, faceted approach finished in a bold shade of red. the ‘wellness orhidelia’, in podčetrtek, slovenia, was designed to incorporate the building as much as possible into its surroundings. the center is consecutively designed rather like a landscape arrangement then a structure. folded elevations appear like supporting walls dividing different levels of environment’s surfaces.