the folks at brand new have posted their annual list of the year’s best and worst logos. this year saw a number
of high profile rebrandings, but brand new thought many like pepsi and xerox didn’t quite live up to expectations.
others like camel cigarettes and sandisk received more favourable reactions. here is a run down of some of
the highlights included the aforementioned pepsi and xerox logos. do you think there is one they missed or one
which was undeserving of its category?