‘BREIL chroncentric’ wristwatch by nick lendon
shortlisted in designboom’s international design time BREIL competition, ‘paparazzo’ by finnish designer nils kajander,
springs from the renowned italian watchmaker BREIL’s recent TV ads which feature a classic analog camera.
the watch borrows its shapes and forms from twisting camera’s features to serve its own purposes. for example,
the aperture ring functions as a date wheel, while the self-timer knob translates into a crown, together forming a dial.
the timepiece has a black stainless steel finish with an accompanying black leather band.
the ‘design time BREIL international design competition’ asked participants to develop the next icon in watch culture.
3037 designers from 96 different countries submitted their concepts, which jurors narrowed down a shortlist of 100 entries
from which three winners were selected. read the original call for entries, or browse the list of the three winning designers
(visuals and details not yet released).
and keep posted to designboom: next week we’ll open the list of shortlisted entries for viewing, as well as publishing
more featured submissions. and mark your calendars for salone del mobile 2012, april 17th to 22nd, where designboom
and BREIL will showcase the designs and prototypes of the three winning designs!