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IDEO designs pain-free cambium C17 bicycle seat for brooks
original content
nov 14, 2013
IDEO designs pain-free cambium C17 bicycle seat for brooks


IDEO designs cambium C17 bicycle seat for brooks
all images courtesy IDEO

 

 

 

when brooks england turned to san francisco-based consultancy IDEO to design its first new bike saddle in decades, it was essential that the final outcome paid respect to the company’s heritage. since its foundation in 1866 by john boultbee brooks, the company has been handcrafting high-quality leather seats for over a century. taking nearly 7 years to source the right materials and perfect the process for creating a more comfortable saddle, the newly engineered ‘cambium c17′ seat provides the same durability as traditional brooks leather saddles, without having to spend hundreds of hours breaking in the seat. crafted from high-quality materials, the waterproof cambium saddle series features a flexible vulcanized natural rubber and woven organic cotton top, designed to follow the rider’s movements and deliver immediate comfort.

 

 

at £145, the limited edition ‘cambium c17′ bike saddle can now be purchased on brooks’ online store here.

 

 

BROOKS // CAMBIUM a new generation of saddles
video courtesy brooksengland

 

 

the saddle series features a waterproof flexible vulcanized natural rubber and woven organic cotton top

 

 

the saddle utilizes aluminum and steel for it structure

 

 

unlike brooks’ traditional seats that need months to break in, the cambium C17 is comfortable from day one

 

 

the flexible waterproof top is designed to follow the rider’s movements and
deliver immediate comfort

 

 

 

it took nearly 7 years to source the materials and perfect the process for creating a more comfortable saddle

 

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