broom chair by philippe starck for emeco
original content
apr 24, 2012
broom chair by philippe starck for emeco



‘broom chair’ by philippe starck
image © designboom

 

 

 

american manufacturer of handcrafted chairs emeco has collaborated with french designer philippe starck to develop ‘broom chair’ on show during the salone del mobile 2012. the design introduces an entirely new material composite, combining reclaimed polypropylene and discarded wood fiber to create a compound that has a three-fold environmental impact. less energy, less waste and less carbon – preserving natural resources and reducing greenhouse-gas emissions. revisiting a sketch that starck had made in 2001, for a mixed-material chair, the reclaimed matter can eventually be recycled and turned into a new wood-plastic composite.
broom chair production video at the exhibition space
image © designboom

 

 

the design’s name is derived from the ability of the product’s material to literally be swept from the workshop floor and be transformed into a new form. since the 1940s emeco has used salvaged items in their manufacturing. the ‘broom chair’ is a piece of that evolution. by producing up-cycled chairs and stools made of reprocessed aluminum, post consumer rPET or reclaimed EPP, the company continues to lead the way in delivering restrained pieces with a minimal impact on the environment.


chairs on a raised platform with film showing on back wall
image © designboom


image © designboom


emeco exhibition at salone del mobile
image © designboom


left: gregg buchbinder, CEO of emeco, portrait © designboom
right: original 2003 sketch by philippe starck, image © emeco

‘philippe and I have always agreed that it’s not about recycling, but
about restructuring production. our aim is to prevent waste from being
manufactured in the first place, using discarded materials to make things that last.’
– gregg buchbinder, CEO of emeco


(from left to right) broom chair, 111 navy chair and 1006 navy chair
image © designboom


new composite material

image © designboom


back of natural colored broom chair

image © emeco


profile of natural colored broom chair

image © emeco



image © emeco


film by eames demetrios
featuring philippe starck

‘the elegance of the minimum comes from the intelligence of the nothing,’ says philippe starck.
‘mies van der rohe said ‘less is more’ but with the broom chair we
can say ‘less and more.’ because we choose to make less – less ‘style’,
less ‘design’, less material, less energy – finally we have more.’


video still of philippe starck talking about using less design, less material, less energy
video © emeco


… and we have more. thank you
video © emeco


philippe starck presenting the broom chair during milan design week 2012

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

product library