bruketa&zinic om: visual identity of hotel lone
original content
oct 29, 2011
bruketa&zinic om: visual identity of hotel lone



‘visual identity for lone hotel’ by bruketa&zinic om advertising agency
all images coutesy of burketa&zinic 

croatian advertising agency bruketa&zinic om has created a visual identity for ‘hotel lone’ designed by
croatia-based architecture studio 3lhd. the graphics are based on the communal space located in the center of the complex.
the main facilities, stretching the height of the building, all branch out of the core, making it the ‘heart’ of the hotel.
the vast internal volume was studied from different angles and abstracted to create the logo. 
the two dimensional symbol was applied to a series of twelve fragmented illustrations which, when combined,
stretch eight meters in length. the images portray the abstracted icon in its many potential interpretations,
whether it be a vase, a deer head, or a log. the strategic use of color, combined with the layering of graphic content
and technique conveys the atmosphere of the project and is a representation of the art and design present in the
eastern european community.  


logo combined with visuals 



examples of graphics 



all the graphics used around the hotel combine to create one complete image 



stationary 



door handle sign


menus 



cup tops and messages incorporating logo
 

 
 

video by bruketa&zinic om
 

facade of hotel lone 


info-graphics incorporated into structure 


the lobby space was the inspiration for the logo and visuals 


the shape volume of the ‘heart’ of the hotel

designboom has received this project from our ‘DIY submissions’ feature, where we welcome our readers to submit their own work for publication.

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

product library