cannes lions festival introduces product design category

cannes lions festival introduces product design category
poster design by cossette (above)

as an official media sponsor of the cannes lions international festival of creativity, designboom is pleased to announce that the organization has introduced the product design category this year. the addition of this classification will recognize the applied use of physical products in aiding the communication of a brand ethos, and evaluate them based on their positive impact on improving people’s lives.

poster design by dentsu

to celebrate the product design category’s first year at the festival, cannes lions invited gold lion winning agencies from previous editions to brainstorm and use their creative mastery to conceive a promotional poster to introduce it to the world. the resulting graphics by cossette, dentsu, hakuhodo and jung von matt are being exhibited in the ‘design space’ – a zone dedicated to the design and product concepts at this year’s festival from june 15 – 21, 2014 in cannes france. here is a preview of the posters.

poster design by hakuhodo

the members of the inaugural design category jury are:

donghoon chang, executive vice president, samsung electronics, south korea – jury president
anthony dickens, creative partner, studio make believe, UK
dan formosa, designer, smart design, USA
guto indio da costa, design director, indio da costa A.U.D.T., brazil
lars larsen, founder & head of design, kilo design, denmark
dean quinn, design consultant, dean quinn, USA
gabriel tan, design partner / co-founder, outofstock, singapore
marcell von berlin, creative director, fashion designer, marcell von berlin, poland
wolfgang wagner, managing partner, creative director, design 3, germany

product design by jun von matt

delegate registration is open until april 25, 2014. find out more information on how to participate here.