POPULAR TODAY DESIGN

coca-cola campaign gives old bottles '2nd lives' with 16 functional caps
original content
jun 03, 2014
coca-cola campaign gives old bottles '2nd lives' with 16 functional caps


coca-cola campaign by ogilvy & mather gives bottles ’2nd lives’ with 16 innovative caps
all images courtesy ogilvy & mather china

 

 

 

as part of its global sustainability program, coca-cola has launched ’2ndlives’, a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into useful objects, such as paintbrushes, waterguns and pencil sharpeners. to encourage consumers to reuse and recycle plastic, the beverage company teamed up with advertising agency ogilvy & mather china for the campaign, in which 40,000 free bottle caps will be distributed throughout thailand and indonesia with soda purchases.

 

 

video courtesy coca-cola

coca-cola campaign by ogilvy & mather gives bottles '2nd lives' with 16 innovative caps

coca-cola will distribute 40,000 bottle caps in vietnam and thailand to encourage its buyers to reuse plastic bottles

coca-cola campaign by ogilvy & mather gives bottles '2nd lives' with 16 innovative caps

(left) bubble maker cap
(right) water bottle dumbbell connector cap

coca-cola campaign by ogilvy & mather gives bottles '2nd lives' with 16 innovative caps

(left) pencil sharpener cap
(right) whistle cap

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

product library