coca-cola mini kiosks by ogilvy & mather berlin promote tiny coke cans coca-cola mini kiosks by ogilvy & mather berlin promote tiny coke cans
may 15, 2014

coca-cola mini kiosks by ogilvy & mather berlin promote tiny coke cans

coca-cola mini kiosks by ogilvy & mather berlin promote tiny coke cans
all images © coca-cola company

 

 

 

to promote the launch of its tiny coke cans, coca-cola and advertising agency ogilvy & mather berlin deployed and installed a series of miniature kiosks throughout five different major cities in germany. according to adweek, the kiosks sold an average of 380 mini cans per day, which ogilvy says is 278 percent more than a typical coke vending machine. the small scale intervention included a pint-size vending machine, which also served to describe the the print campaign’s main motto: ‘it’s the little things in life that make us happy’.

coca cola mini kiosks by ogilvy & mather berlin promote tiny coke cans

the series of miniature kiosks were distributed throughout five different major cities in germany

coca cola mini kiosks by ogilvy & mather berlin promote tiny coke cans

the mini intervention included a pint-size vending machine to dispense mini coke cans

 

 


‘it’s the little things in life that make us happy’
video courtesy coca-cola company
  • What a cool brainwash ad.

    Allan says:
  • LOL, I don’t drink Coke but I would buy a mini can from a mini kiosk for “little” fun.

    Paola says:
  • I don’t drink coca cola but the idea is genial.

    Júlia says:
  • Haha – the constant miniaturization of products was predicted by MAD in the 1970s…

    Joe says:
  • Yep. Definitely a ‘cool brainwash ad’.

    Ron Smith says:
  • Perfect amount for that occasional soda craving! Too bad it wont make it to the USA… we like our sodas as big as possible lol.

    rightright says:

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