colalife colalife
dec 29, 2009

colalife

colalife is a campaign and system design for transporting social products, such as re-hydration salts and high-dose vitamin a tablets into developing countries through the coca-cola distribution system. while shipping these products to remote villages in developing countries would prove very costly for a non-profit company, by sending them with crates of coca-cola, the cost is made next to zero. the system uses airpods which are specially designed to fit into crates of coke. the shape of the container is such that is uses the empty area between the neck_s of the bottles. the campaign is the brainchild of simon berry who decided to try and get the system off the ground through the social networking powers of the internet. he is now in discussions with coca-cola and is looking to engage with an international NGO to move the project forward.

http://www.colalife.org

  • So Coca Cola can sell Products and make us forget what they did to so called third-world/underdeveloped countries intheir histories and brush up their brand with a mask of humanity? Sounds ugly…

    Making a clear cut with the history would be much better, i think…

    don matteo says:
  • Thanks for featuring ColaLife.
    @don_matteo I invite you to read the recently published [url=http://www.colalife.org/2009/12/12/executive-summary-of-the-colalife-development-plan/] Executive Summary of the ColaLife Development Plan[/url].
    Simon

    Simon Berry says:
  • In response to Don’s comment: My understanding is that this project is not initiated by Coca Cola. It proposes to utilise Coca Colas existing distribution network to transport social products. I reckon that this is a clever way to overcome many of the barriers associated in distributing essential goods.

    I am disappointed to see that the mention of Coca Cola has prompted Don to slam the scheme, when it seems to me to be a very worthy project. And if Coke adopts the scheme – hats of to them.

    Scott Jarvie says:
  • Very attractive collection. I liked these. You have sketched very well about colalife. Thanks for this useful post.

    [url=http://www.wholesalesensors.com/]o2 sensors[/url]

    o2 sensors says:
  • I’ve got to agree with Scott. I think Don is really missing the fact that this is a really smart way to help people. Regardless of whether Coca Cola is involved or not, this is a good way to piggyback on their extensive distribution system. What’s the problem?

    n says:
  • Just to clarify, this is NOT a project initiated by Coca-Cola. We have their attention – they can’t ignore us with discussions like this going on all over the place online – but we need to keep the pressure on if we are going to achieve our goal. There are now more than 10,000 of us signed up in various online networks including [url=http://facebook.com/colalife]Facebook[/url]. Please consider becoming a ColaLife fan.
    Simon

    Simon Berry says:
  • You may try to ignore the big guys (like coca-cola) and be all-alternative-and-self-righteous. But this will do no good to anybody. I fear and dislike gigantic corporations myself AND that is why I think it is a brilliant idea. I’ll keep my fingers crossed & join you on Facebook. You made me smile:)

    anna says:

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