craig and karl's funky toilet paper wrappers for who gives a crap

craig and karl’s funky toilet paper wrappers for who gives a crap
(above) the playful toilet paper series by craig and karl
all images courtesy of who gives a crap

marking a significant departure from their usual clientele (google, apple, nike and sephora and vogue japan to name a few) international design duo craig & karl have teamed up with australian toilet paper company and social enterprise who gives a crap (WGAC) to create a series of bold and playful toilet paper wrappers. since 2012, the ethically conscious company has continually challenged perceptions around toilet paper, transforming the typically unglamorous and utilitarian product into a beautifully designed, environmentally friendly offering. the tounge-in-cheek designs by the graphic artists display five different patterns which each detail a different human feature – eye, ear, nose, mouth or finger. 

each wrapper depicts a single human feature

the unique business model, which was founded in melbourne, helps provide access to clean water, sanitation and hygiene education in the developing world. they also contribute 50 percent of all their profits to building toilets in countries which are in most need of them. craig and karl state that ‘a big part of the appeal in working with the socially conscious who gives a crap was the company’s thoughtfulness that goes beyond the consumers immediate needs.’ the collaboration produces more than just a humorous spin on the usual mundane sanitary packaging, but instead introduces a meaningful and attractive way to spread its sustainable message.

since 2012 the ethically conscious company has continually challenged perceptions around toilet paper

craig and karl have transformed the typically unglamorous product into a beautifully designed friendly offering

the collaboration produces more than just a humorous spin on the usual mundane sanitary packaging

craig and karl introduces a meaningful and attractive way to spread its sustainable message

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: hollie smith | designboom