smart’s dancing traffic light entertains waiting pedestrians
gif by designboom / courtesy of smart
creatively taking on the question of ‘how can we make our cities safer places?’ smart has installed an urban intervention for their ‘whatareyoufor’ campaign that keeps pedestrians occupied while waiting to cross street. the ‘dancing traffic light’ puts on a spin on the traditional, illuminated red person used to indicate vehicular safety, by asking everyday participants to contribute to the figures fluidly, free-style moves. a walk-in booth invited passers-by to pick a song and groove to the tunes, while their silhouette was projected onto the virtual display. take a look at the videos below to see the ‘dancing traffic light’ in action, and for a behind-the-scenes look at the making-of the installation.
the participants’ moving image is reflected onto the street light
everyday passers-by are invited to pick a song and groove to the music