david beckham plays beethoven with soccer balls

in an ad for the samsung ‘galaxy note’, david beckham sounds out ‘ode to joy’ on a 15-foot wall by kicking soccer balls at specific drums

in a web-only ad for the galaxy note smartphone by samsung, soccer player david beckham plays beethoven’s ‘ode to joy’ by kicking soccer balls against a 15-foot wall of differently sized and toned drums and gongs.

shot in under two hours, the ad was directed by creative agency cheil USA. in addition to highlighting the large screen size and S-pen stylus functionality of samsung’s galaxy note, it celebrates the upcoming olympic games of which samsung is sponsor, as ‘ode to joy’ has been used in several opening ceremonies and olympic commercials of years past.

the ‘galaxy note’ ad

in the advertisment, the director uses a ‘galaxy note’ and S-pen to show beckham the ‘strategy’ for this play