diefabrik: flickrl rug at DMY berlin 2011

‘flickrl rug’ by diefabrik at DMY berlin 2011 image © designboom

while the public has adopted environmentally-sustainable practices such as recycling and using energy-efficient technology, it is not as conscious about the volume of energy needed for internet use: one google search can easily consume 1 to 7 watts, depending on the source. german studio diefabrik examines energy consumption of online media platforms with their textile design, ‘flickrl rug,’ presented at DMY berlin 2011.

reinterpreting the austrian ‘fleckerl’ rag rug that is pieced together from assorted cloth scraps, this work features 2000 pictures downloaded from the photography networking site flickr, representing the number of images uploaded to the site every 30 seconds. the images are printed onto 100% woolen felt and woven together into a surface measuring 4 by 0,8 meters. due to abundance of photos uploaded every minute, each ‘flickrl rug’ is one-of-a-kind, using different photos with every reproduction.

image © designboom

image © designboom

image © designboom

image © designboom

on the wall as a tapestry at DMY berlin image © designboom

on the ground as a rug image courtesy of diefabrik