‘only the brave’ bicycle, designed by diesel in collaboration with pinarello
fashion and design houses have explored the realm of bicycle production before, for example with trussardi’s ’1911 citybike’
and the chanel 2008 8-speed. in one of the first true collaborations between the industries, however, italian design company diesel
has partnered with award-winning bicycle manufacturer pinarello to create ‘only the brave‘, a single speed city bicycle.
fausto pinarello remarks of the collaboration:
‘pinarello and diesel together: a perfect joint venture, two italian brands deeply rooted in the same territory…
by bike they are just two hours away! we are part of two different industries: they make people feel comfortable
and we make people feel tired– but we share the typical italian creativity and the constant desire to astonish and surprise our clients!‘
already available in diesel and pinarello stores, the hydroformed aluminum frame features accents
in either ‘diesel green’ or ‘matt black’. ‘only the brave’ retails for 850 euros (currently 1200 USD).
3/4 rear view
detail view of front logo
the pedals echo the shape of the gears