designer's own words:
'when people cross roads, they tend to take the fastest shortcut. they sometimes do it intentionally, but mostly it is an
unconscious act. this kind of action violates the traffic regulations and sometimes threatens the safety of the
pedestrians. the 'ergo crosswalk' is a design that makes people follow the law, as well as consider their habits or
unconscious actions. it will encourage pedestrians to follow the lines of the cross walk and protect them
from any potential danger. if regulations cannot force people to follow the law, wouldn't it be more reasonable to
change the law and fulfill the main purpose of keeping the safety and convenience of the pedestrian?(...)'