fanwagen facebook car by volkswagen
original content
nov 23, 2011
fanwagen facebook car by volkswagen



fanwagen facebook car by volkswagen
the ‘fanwagen T1′ is a facebook-themed vehicle that volkswagen the netherlands will produce as a one-off edition

 

 

an advertising campaign undertaken by volkswagen the netherlands transforms the company’s iconic ‘T1′ bus  into the ‘fanwagen’, a facebook-themed vehicle. the ‘T1′ was selected in favour of the ‘beetle’ by almost 33,000 volkswagen fans to be converted into the one-off edition.

some features of the car offer uniquely facebook-related functionality. on its dashboard, the ‘fanwagen’ features the ‘feed-o-matic’, a built-in device that prints the last ten posts of a user’s news feed at the push of a button. a small panel beneath the rear license plate showcases the driver’s relationship status, rotatable via a small scroll wheel to the panel’s right. in addition, the car will arrive to the winning participant containing a map already marked with the locations of all of his facebook friends.

 


the ‘fanwagen beetle’


other aspects of the cars are playful reinterpretations of standard features. the horn is replaced by the ‘poke’ button, made to grasp the attention of other drivers‘. the door handles of the vehicle are labeled with ‘add friends‘, while a bulletin board ‘wall’ on the side doors of either model lets users leave ‘posts’ and even photos using the included instant camera. the ‘inbox’ (glove compartment) offers a way ‘to store all of your private messages‘ with the instruction,  to remove a message, take it out of the inbox‘.

the user’s manual for the ‘T1 fanwagen’ document the three privacy settings of the vehicle: ‘all’ (window shades pulled open), ‘friends only’ (curtains at halfway), and ‘only me’ (pulled completely shut). both cars feature a ‘chat mirror’ (rearview mirror) for ‘live chat with friends in the backseat: look into the chat mirror to see available friends, and select a specific friend by adjusting the angle of the mirror‘!

 


view of rear license plate

 

although the voting period for the campaign has closed, residents of the netherlands have through december 18th, 2011 to enter themselves into a competition to win the ‘fanwagen’ version of the ‘T1′.

more information at www.fanwagen.com.

download the ‘beetle fanwagen user’s manual
download the ‘T1 fanwagen user’s manual

 


interior view looking from the back, ‘fanwagen T1′

 


interior view of driver’s cabin, ‘fanwagen T1′

 


page from user’s manual for ‘fanwagen T1′: managing privacy settings

 


a page from the user’s manual for the cars documents how to properly use the ‘poke’ button (horn)

 


which model will be produced into a one-off ‘fanwagen’ is determined by a user vote online at volkswagen netherland’s facebook page

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

product library