fit: london 2012 olympics posters by british designers
original content
jul 05, 2012
fit: london 2012 olympics posters by british designers

fit: london 2012 olympics posters by british designers
central saint martins college of arts and design
lethaby gallery, kings cross, 2 july – 9 july, 2012
window galleries, kings cross, 29 june – 30 august, 2012




vaughan oliver and jonathan barnbrook feel an opportunity to highlight the UK’s depth of graphic design talent has so far been overlooked by the 2012 london olympics. in response they invited leading british designers to submit their own olympics posters, with the results now on show in the exhibition ‘fit’.

jonathan barnbrook told designboom more about the show:


DB: what is the aim of ‘fit’?
JB: putting aside the issue of whether you like the logo or not, we felt that graphic design has been overlooked in the olympics. the posters to commemorate the event were not really pieces of design. this show was a way of getting the highest profile designers in this country to do that. britain has a wealth of talent in graphic design, possibly the best in the world.


what do you think of the results?
as always with a show like this it depends on how much the subject inspires the people submitting, what has been interesting is that there have been so many different views by people on blogs etc as to which ones are the best.

we did try and make this like a real brief, so we encouraged people not to be negative but go through the same design ‘process’ as you would if you were commissioned to do it.

it has created discussion as we hoped it would, we do want this to raise the issue of the role of graphic design in society in this event and a wider context generally.


are there any plans for the posters after the exhibition?
there are no firm plans for the exhibition, however the posters will be sold with the proceeds going to a student bursary.



by david pearson



by bibliothèque



by jonathan barnbrook



by morag myerscough



by michael worthington



by vaughan oliver and si scott



by vaughan oliver




fit features work by: ian anderson, phil baines, jonathan barnbrook, bibliothèque, neville brody, catherine dixon, fuel, graphic thought facility, angus hyland, alan kitching, jeremy leslie, domenic lippa, morag myerscough, vaughan oliver, david pearson, michael c place, jake tilson, tomato, why not associates, matt willey, marina willer, graham wood and michael worthington.



more information on fit can be found here
and creative review has a report on the show here.

comments policy
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

bibliothèque (5 articles)

product library